
Established in 1998, the Red Bull Music Academy has emerged as the pre-eminent gathering of DJs and music producers in the world. A creative and cultural exchange of music ideas, the Academy teams established artists with the worlds best up and coming talent in two 12-day semesters of hands-on workshops and discussions about how life in the music industry really goes down.
In its 10 year history the Red Bull Music Academy has been held annually in some of the worlds most vibrant and musically savvy cities including; New York, Dublin, Melbourne, Rome, Seattle, San Paulo and most recently, Toronto. 2008 sees the Academy head to Barcelona, Spain, where world-class clubs pop ‘til dawn and the terms ‘fusion’ and ‘avant-garde’ are not buzz words but techniques to be applied to everything from deconstructed orchestras to art installations overflowing on street corners.
Covering all major aspects of DJ culture, including music history, technology, production and business skills, the Red Bull Music Academy invites a variety of accomplished international guests from around the world to share their knowledge and experience; everyone from industry movers and shakers, to pirate radio station operators, turntablists and sonic theorists. All are on hand to meet students and tell their own stories in their own words. Structured in two fortnightly terms, 60 music enthusiasts are flown in from around the world all expenses paid, to share, learn and have an absolute ball, all the while exploring and absorbing influence from the host city and its musical scenes.

Spanning the various sub-genres within dance, hip hop and everything in between including broken beats, garage, disco, house, drum ‘n bass, dub, reggae, electronica, funk-soul-jazz, and techno, there is something for every musical taste bud. Over the years the Academy has featured tutors of the highest musical calibre, including Jeff Mills, Adam Freeland, MJ Cole, Tiga, Craze, Grandwizard Theodore, Cut Chemist, J Majik, ?uestlove (The Roots), Derrick May, Michael Mayer, Norman Jay, Mark Rae (Rae & Christian), Killa Kela, J-Rocc, Peter Hook (New Order), Zinc, Recloose, Peanut Butter Wolf, X-Ecutioners, Biz Markie, Peshay, Tom Middleton, D-Bridge, Derrick Carter, Mike G (Jungle Brothers), M.I.A, Mad Professor, among many others.
For 2008, a prestigious line up of tutors has been selected, however in keeping with tradition; the identity of the lecturers will be kept under wraps until the Academy begins. One of the main purposes for this secrecy is so that the Academy attracts attendees with the right agenda and mind-set, not die-hard fans wanting to meet their idols.
To gain an insight into what a day at the Red Bull Music Academy might entail is to get a glimpse into a mind-altering musical world. Each day, students meet for breakfast and early morning catch-ups before heading off to check out which speaker will take their place on the Academy couch. There, armed with a mic, turntable, piece of hardware or perhaps just themselves, each lecturer shares with the students their years of musical experience, passing on invaluable know-how about the industry, technology and sharing how their dreams have pushed them forward to where they are now. From there, participants have the opportunity to involve themselves in all manner of collaborations with artists spanning the entire breadth of the musical sphere – purism goes out the door, it’s a musical free-for-all. At night, it’s time to hit the town, with students attending one another’s shows and forging unforgettable relationships.
A unique experience and one the Red Bull Music Academy hopes will last a life-time, the Academy has been set up first and foremost to provide attendees with an opportunity to broaden their musical horizons, gain knowledge into the industry and create invaluable networks with fellow artists across the globe. The philosophy is simple: the best of music, past & present, from around the world, under one roof, getting down just for the funk of it. The Academy isn’t a place to become an Idol-style overnight superstar and it’s not a guaranteed career maker either. Ultimately, it’s up to individuals to navigate their own path, but the Red Bull Music Academy could give you a major nudge in the right direction.

www.redbullmusicacademy.com
www.rbmaradio.com
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